What Are Coupon Codes, and How Do They Work?

By Didi Inuk | January 5, 2024 | Coupons, Plugins,

Coupon codes are usually a mixture of letters and numbers. Online stores use them to encourage more purchases on websites by providing a discount and incentives for users to shop. They’re often called discount or promo codes, but they’re all the same thing.

Typically, you provide a discount, such as a specific dollar amount or percentage off. They can also be used for free shipping and more. This is a marketing strategy that offers customers a reason to shop with you.

With many people shopping online now, modern eCommerce stores have pushed to become the best. Since there are so many companies, it’s important to offer specials or promos to incentivize them to visit the site, stay on it, and buy.

Today’s blog will focus on the types of coupon codes, the pros and cons of using them for your online business, common platforms that use coupon codes, and the top five coupon plugins to consider for your business. Let’s dive in!

The Basics of Coupon Codes

It’s important to understand the basics of coupon codes. Before you jump into finding a coupon popup plugin, you want to know the coupon types available, where to use them, and all the rest. Let’s learn more.

Types of Coupon Codes to Consider Using

There are many types of coupon codes you could use for your eCommerce business. These are the most popular ones:

Common Platforms to Use Coupon Codes

Knowing what types of promo codes to use is crucial, but now you have to determine which coupon plugins are ideal and the platforms where you can use them. These include:

Pros and Cons of Using Coupon Codes in Your Online Business

Coupons can help you boost revenue, but before you use them, you should understand the drawbacks and benefits. They include:



Exploring Coupon Plugins

It’s wise to choose coupon plugins, but you also have to consider the rating on the app store, how many reviews it has, and its primary features. Ultimately, you want a plugin that helps you generate more leads. Here are the functionalities common for coupon plugins:

5 of the Top Coupon Plugins

Here is a look at the top coupon plugins:

1- Coupon X

Coupon X is a great coupon popup builder. It’s easy to use and creates stunning discounts for your clients. Plus, there are many effects and options available. For example, you can add slide-ins, top bar, bottom bar, and traditional pop-ups. Plus, the FOMO countdown timer will incentivize your customers to act quickly.

Coupon x popup plugin for coupon code creation

2- Optimonk

Optimonk is an excellent pop-up tool. It’s loaded with many features, such as audience targeting, account-based marketing, abandoned cart savers, and more. 

Optimonk popup plugin for coupon code creation

3- Poptin

Poptin is another great website popup plugin that’s used on many platforms. There are over 70 integrations. If you want a coupon widget with tons of features, this is the one to pick. You can adjust the parameters to get the most from your marketing campaign. Plus, you may use it to create web forms, surveys, social widgets, and much more.

Poptin popup for coupon code creation

4- Bulk Discount Code Generator 

If you want a free plugin for Shopify, the Bulk Discount Code Generator is ideal. It delivers an unlimited amount of coupon codes that can be used just once.

Bulk discount code generator for coupon code creation

5. KartDiscount

KartDiscount will help you provide coupons to clients with ease to maximize your marketing efforts. Plus, the widget allows for stack discounts, so customers will apply whatever is available to their orders.

KartDiscount for coupon code creation

Best Practices for Using Coupon Codes

When using coupon plugins to generate codes, here are some of the best practices to consider:


Coupon plugins can help you generate more income and provide incentives for people to buy. However, you also learned that they can have drawbacks if not used correctly. 

Overall, strategically using the Coupon X plugin can bring success to your online business. Install Coupon X today and see the difference it can make for you!

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