How to Use Discount Pop ups to Convert Window Shoppers 

How to Use Discount Pop ups to Convert Window Shoppers 

By Damilola Oyetunji | April 11, 2024 | Discounts,

Have you ever felt the frustration of watching potential customers fill up their online shopping carts only to abandon ship at the last minute? Window shoppers disappear faster than you can say "checkout." 

Today, we're tackling this all-too-common challenge head-on. Enter discount pop ups – your secret weapon in the E-commerce industry. 

Discount pop up Coupon X

These clever little tools lure in visitors with irresistible offers and enticing deals. Still, how do they work, and how can you harness their power to skyrocket your sales?

In this blog post, we'll be uncovering the secrets to turning those window shoppers into loyal, paying customers. From understanding the psychology behind why people abandon their carts to creating the perfect discount offer, we've got you covered.

Understanding Window Shoppers: A Peek into Their Mindset 

Window shopper

In a nutshell, window shopping is all about browsing without buying anything. It's simply strolling through a bustling marketplace, admiring the goods on display without necessarily reaching for your wallet.

Why do people do it? What motivates them to spend hours perusing your website without actually buying anything? Well, there are a few common reasons behind this curious behavior.

Imagine your potential customer has a million tabs open on their browser, each one showcasing a different product they're interested in. However, when it comes down to deciding, they can't seem to pull the trigger. This behavior leads to cart abandonment. 

Another common reason could be boredom. Some people like window shopping just for the sake of it. There is no intention of buying anything in the first place. 

In today's hyper-connected world, it's easier than ever for consumers to shop around and compare prices. 

Your website might be just one stop on their journey to find the best deal, with no guarantee that they'll choose to buy from you in the end.

Sometimes, people aren't necessarily looking to buy anything – they're just seeking inspiration. Your product photos and clever marketing copy might catch their eye and spark their creativity, but that's all there is to it. 

The Power of Discount Pop ups

Online shopper

Are you ready to unlock the secret weapon that'll turn window shoppers into loyal customers? Say hello to discount popups – the hero of E-commerce conversion tactics. Let's discuss why such popups pack such a powerful punch.

  1. Incentive 

Here's an example. Picture yourself browsing through your favorite online store, eyeing that shiny new gadget you've had your eye on for weeks. Out of the blue, a popup offers you a sweet discount on your first purchase. 

Suddenly, that gadget seems like an even better deal, and you can't resist clicking that "add to cart" button. 

That's how discount popups work. In short, they offer an incentive to make a purchase, turning hesitant window shoppers into eager buyers.

  1. Conversion

We've all been there – hovering over the "checkout" button, teetering on the edge of deciding. Right then, you see a popup reminding you of a limited-time discount. 

FOMO (fear of missing out) kicks in, and you rush to complete your purchase before it's too late. That's what you get when you combine urgency and scarcity. 

Timed popups push visitors toward conversion, making them more likely to seal the deal then and there.

  1. Re-engagement 

The exit-intent popup is the last line of defense against window shoppers who are about to abandon ship. 

Before clicking the "close" button, a popup offers visitors one last chance to snag a deal before they go. 

It's a friendly reminder that says, "Hey, don't forget about us! We've got something special waiting for you if you stick around." More often than not, it works like a charm.

Crafting Effective Discount Pop ups 

Discount pop ups Coupon x

Did you know four essential elements go into creating effective discount pop ups? Here's what you need to keep in mind: 

  1. Compelling Offer

Make sure your discount is crystal clear, whether it's a percentage off, a fixed amount, or even a gift with purchase. 

The key here is to make your offer so tempting that your visitors can't help but click that "claim discount" button. 

  1. Targeted Message

Did you ever get a popup offering you something irrelevant to your interests? Don't make the same mistake with your E-commerce website. 

Speak directly to your visitor's needs and concerns. If they've been looking for a particular product, offer them a discount on that exact item. The more personalized your message, the more likely they are to take action.

  1. Strong CTA

Alright, you've got their attention with your killer offer and targeted message. Now what? You need a call-to-action (CTA) that motivates them to act. 

Keep your buttons clear and concise with action-oriented phrases like "Shop Now," "Claim Discount," or "Get Yours Today." Make sure they stand out on the page and are impossible to miss. 

  1. Design and Usability

Your discount pop up might have the best offer and the most targeted message in the world. However, if it looks like it was designed in the '90s, you're not going to get very far. 

Keep it clean, simple, and mobile-responsive. More and more people are shopping on their phones these days. Your popup needs to look just as good on a tiny screen as it does on a desktop.

Targeting the Right Audience

Segmenting your popups is the key to success. You have to target the right group at the right time, which may be challenging to do if you're a new E-commerce store owner. Fortunately, this section can give you a boost in the right direction. 

Greet new faces with open arms and a special discount. Offering a welcome discount is like rolling out the red carpet for such buyers. 

It gives them that extra push they need to make their purchase. Who doesn't love a good deal, especially when it's their first time shopping with you?

Returning visitors are a goldmine of potential sales. Show them some love by rewarding their loyalty with exclusive deals or reminding them of those abandoned carts they left behind last time. 

You know who high-intent visitors are. They're lingering on product pages, adding items to their carts, and generally showing all the signs of being ready to make a purchase. 

Don't let them slip through the cracks! Instead, trigger popups specifically for such customers, offering them a special discount or incentive to take the plunge. 

Optimizing Popup Performance

Popup Coupon X

Now that you know what discount pop ups are and what they do, let's talk about optimizing your popup performance to get the most bang for your buck.

  1. A/B Testing

When it comes to discount popups, "test, test, and test again" is more than just a saying. Experiment with different designs, offers, and messaging to see what resonates best with your audience. 

Maybe they respond better to a bold, colorful popup with a fixed amount discount, or perhaps they prefer a more minimalist design with a percentage-off offer. 

  1. Timing

Avoid bombarding your visitors with popups the moment they land on your site or as soon as they're about to leave. 

Instead, set appropriate timing and display rules to ensure your popups appear at the right moment – when your visitors are engaged and receptive. 

  1. Integration

Combine your popups with your email marketing strategy for maximum impact. Use your popups to capture email addresses and build your subscriber list. 

Afterward, follow up with targeted email campaigns to nurture those leads and drive conversions. 

Limit the frequency of your popups to avoid overwhelming your visitors, and make sure they're easy to dismiss if they're not interested. 

Conclusion

Rome wasn't built in a day - it may take some trial and error to find what works best for your audience. 

It's important to understand the psychology behind window shopping before you add discount pop ups to your E-commerce store. Once you know what drives your customers' behavior, create a detailed analysis of the issues and potential solutions. 

Lastly, make sure you optimize your popups through the testing methods we mentioned above for the best results. To make things even easier, why not give Coupon X a try? 

This discount pop up plugin has a user-friendly interface and powerful features, letting you create tons of different types of customizable popups. Get started with Coupon X today and act fast if you want to watch your conversion rates skyrocket! 

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