Coupon Popups: Practical Strategies to Grow Your Email List with Them

The battle for customers is a tough one, and in 2024, it will likely come down to which business can better reach potential clients. This is an area that can receive a huge boost if you use coupon pop ups on your website.

With the right message delivered at the perfect time, you can steadily grow your email list until you have access to a huge pool of customers ready to do business with you. However, for this, you will need to have an effective strategy.

An email list is a collection of contact information (email addresses in this case) gathered from people who have signed up to receive emails connected to your product or service. Ready to learn practical strategies to build your email list with coupon pop ups? Read on!

The Power of Coupon Pop ups

Every time a visitor lands on your page, you need to take it as an opportunity to interact with them beyond just letting them view/read the web content. 

Using the power of coupon pop ups, the limited screen time you have with each visitor can be used to incentivize them to subscribe by leaving their email address. This method has a lot of benefits, such as:

• A boost in Sales and Brand Loyalty

A popup can serve as an access point through which customers can be invited to see the products that you have available. This allows you an opportunity to make sales even without the visitors having to navigate through the page. 

Also, you can use your pop ups as the first step toward building a healthy, lasting, and productive relationship with your customers. This type of brand loyalty can help your business pull through even during tough economic conditions.

• Opportunities to Implement Targeted Marketing

If you want to see good results from your marketing campaigns, you have to start thinking along the lines of targeted marketing. Blanket advertising that seeks to appeal to every visitor is no longer the best way to promote your business.

Find out important information about the people who visit your web page, such as their demographics and email addresses. Use this to create targeted popups that will have an immediate impact on each visitor, increasing the chances of making a sale.

• Increased Email List Size

The more people receive your promotion information, the more likely you are to make a sale. You can use your coupon popup to collect as much information about potential customers as possible.

As long as the email addresses and other personal information are offered freely and knowingly, you can use them to greatly increase the size of your email list and, subsequently, the customer pool.

Crafting Effective Coupon Pop ups

While coupon popups are very effective when it comes to reaching out to website visitors who would have otherwise moved on to the next site, they need to be designed well and implemented using a good strategy.

The following are some important things to remember to help you craft effective coupon popups:

Design and Usability

Your widget design has to look great and be very easy to use. Remember that you are competing with other websites or the visitor’s attention, so making a great impression is essential. There are three main ways to achieve this, and these are:

• Mobile Friendly Popup

Recently, Google has been emphasizing the need for websites to be as accessible through mobile devices as they are on desktops. This is something you always have to keep at the back of your mind as you design the coupon popup.

If it takes too long to load, not only will this be punished by Google, but you may also lose customers who are not patient enough to wait for your popup to finish loading.

• Clean Design

A lot of the success of a popup depends on its visual appeal. This is what catches the visitor’s eye in the first place. However, if the information on the popup is not immediately clear, it will not have the desired effect. As such, a clean design with a message that shouts out to the visitor is essential. 

• Call-to-action (CTA)

Always include a call-to-action on your coupon pop ups. This directs all interested visitors to the pages where your sales team will be waiting to wrap up the transaction. 

Without a proper CTA, all your hard work to attract customers to your discounts and promotions will not have the result you were working towards. 

• Accessible Close Button

There used to be a growing trend of intentionally hiding the close button to force visitors to click on pop ups and be directed to other pages. However, research has shown that this will not get you the desired results. 

If you compel a visitor to view your products this way, chances are they will not come back again after they finally manage to exit the page. Always make sure the option to exit is clear and accessible.

Offer Compelling Incentives

After grabbing the visitor’s attention, you have to make the most of those precious few seconds by offering compelling incentives that have a high conversion rate. 

This means the popup must include things customers are usually on the lookout for, such as:

• Discounts

Very few things attract customers as quickly as a good discount. The shopping frenzy during Black Friday or Cyber Monday is evidence of that. 

As such, if you can combine a well-designed coupon popup with discounts that give customers value for money, you are sure to start seeing positive results soon after you launch the marketing campaign.

• Early Access/Exclusive Content

Giving customers the feeling that they are part of an exclusive club that receives content no one else has access to is a great way to retain valuable customers. You can also use your coupon popups to advertise any early access promotions you may be conducting. 

• Loyalty Programs

Loyalty programs can help you retain customers in times when the economy is not favorable. The Covid-19 pandemic is a great example of a period when many businesses rolled out loyalty programs to help keep their customer base. Coupon popups can help you get the message out there as soon as the customer lands on your page. 

• Free Shipping

One of the downsides of online shopping is having to pay for delivery. Customers hate having to do that, so any business that can offer free shipping, even for a limited range of products, can enjoy a significant boost in sales. 

Some knowledge about your target audience would be very useful when it comes to tailoring each offer of free delivery to reflect the needs of the visitor. 

Timing and Targeting Strategies

Finally, choosing the best moment for your coupon pop ups to show up on the visitor's screen is a skill that you need to master. It's not just about offering a discount or exclusive access to a customer. You need to reach out at the key moments when they are about to make a decision. 

Various strategies call for including the popup as soon as the visitor lands on the page, after a specific period of scrolling, or when they are clicking the exit button to leave the page. 

You have to put yourself in your customer’s shoes and try to imagine what would be going through their minds at such times. Some consideration of the demographics and previous purchasing behavior of your target audience can also help improve your ability to time popups well. 

Optimizing Your Coupon Pop ups for Success

Often, the only way to fully optimize your coupon pop ups is by the trial and error method. This means giving each variation a go and seeing how it affects your bottom line. Also, try integrating your coupon pop ups with various software that is already part of your sales strategy, such as emails and live chat tools.

Conclusion

It might take a while until you nail the best strategy to implement coupon popups in your marketing campaign, but once you do, the results will often speak for themselves. 

One thing you have to be wary of, though, is how many web visitors are becoming tired of being bombarded by popups daily. This may shine a bad light on your website if you overdo things. To be safe, keep the number of popups to a minimum. 

However, if you implement these strategies and customize each one to suit your business goals, you should start seeing an increase in your email list soon. Are you ready to boost those sales? Get started with Coupon X today.