7 WordPress E-commerce Plugins You Should Consider

Did you know that WordPress powers over 43% of all websites on the internet, solidifying its position as the world's most popular content management system (CMS)? It's no surprise that many people choose this platform to build their online business.

While WordPress wasn't originally designed for e-commerce, it offers multiple plugins that transform it into a viable option for the creation and success of online businesses.

For aspiring entrepreneurs and seasoned professionals alike, selecting the right e-commerce plugin is paramount to building a successful online business.

In this article, we present a curated list of seven WordPress e-commerce plugins that deserve your consideration. From online coupon builders to live chat, these plugins offer a spectrum of features tailored to meet the needs of online retailers.

Whether you're launching a new store or seeking to improve an existing one, join us as we explore these tools designed to unlock the full potential of your WordPress e-commerce site.

7 WordPress E-commerce Plugins

Most people associate WordPress with blogging, but the truth is that this platform can help you kickstart your journey through the e-commerce world. You just have to choose the right plugins. Find the best options below!

#1 Coupon X

As a WordPress plugin, Coupon X can help you make your e-commerce site more attractive by allowing you to add certain engaging elements, such as popups for discounts or promotions, banners, and lightboxes.

With Coupon X, you can create beautiful and highly targeting popups, which means you'll attract more visitors and have more opportunities to convert them into customers.

WooCommerce must be installed and activated to create discount and coupon pop-ups using Coupon X. However, this isn't the only thing this plugin does.

Even if you don't offer discounts or coupons, you can design pop-ups to collect emails for lead generation or just make announcements. Plus, this plugin works on any WordPress website.

Key Features

Coupon X has several tools and integrations that will make your life easier if you're an e-commerce business owner, including:

• Widget creation and icon customization with options to change colors, titles, and background images
• Multiple popup options to showcase promos or discounted offers, gather information, or make announcements
• Tools for popup design and multiple layout options
• Different additions to make popups more attractive, such as countdown timers
• Klaviyo and Mailchimp integration
• Lead analytics
• Multiple widget triggers and targeting options, such as order history and traffic source
• Tools for scheduling widgets for specific days and hours

Benefits of Coupon X

If you use Coupon X to create engaging pop-ups for your WordPress e-commerce website, you can enjoy several benefits, such as:

• You can customize your popups to fit your style and meet your business needs.
• Since Coupon X has a native WooCommerce integration, you can generate unique discount codes for visitors.
• With this plugin, you can let people visiting your website copy such coupon codes in just seconds and direct them to your checkout page after that.
• Popups created through Coupon X can help you collect visitors' names and email addresses to keep them informed about exclusive promo codes and discounts.
• You can use Coupon X to add an exit intent trigger to your popup and reduce cart abandonment.

Ratings and Reviews

Coupon X has amassed excellent reviews on WordPress and Shopify. Most users have rated this plugin 5 out of 5 stars.

Pricing Model

If you're interested in using Coupon X, you can choose between two payment options: monthly and annual. With the latter, you can save up to 20%. Also, there are four plans: Free, Basic, Pro, and Growth.

Each plan includes different features and access to a specific number of users who can see Coupon X on your website. Prices range from $0 for the free version to $249 per month for the Growth option with 2 million visitors.

#2 Chatway

Do you want to take your e-commerce business to the next level? Offering excellent customer service should be one of your top priorities. Fortunately, many tools can help you achieve this, including Chatway.

It's a WordPress chat plugin that allows you to start chatting with people who visit your e-commerce site. In other words, you'll be able to assist your customers in real time and offer quick solutions to their problems.

Key Features

• Live chat
• Visitor insights
• One-click Facebook integration
• Pre-chat form
• Multilingual support
• Tracking of support activities
• Support on the move through native mobile apps (iOS and Android)
• Easy file sharing

Benefits of Chatway

Here are some of the benefits of using Chatway:

• Increased efficiency by tracking customers' resolved and open requests
• Better team collaboration
• Complete customization to make sure chat widgets match your style

Ratings and Reviews

Previous customers have rated Chatway 5 out of 5 stars, meaning it's one of the best WordPress e-commerce plugins you can find.

Pricing Model

All Chatway features are currently available at no cost. You can use this plugin for free.

#3 Folders

With this powerful WordPress folders plugin, you can organize your pages, media files, and posts in folders to streamline your operations and maximize productivity.

Key Features

• Media library with metadata details
• Tools to create folders for each post type
• Folder access management
• Advanced media replacements
• User access restriction
• Customization options (colors, fonts, and more)

Benefits of Folders

Do you want to use Folders? These are some of the benefits you can enjoy:

• Keep your media files and blog posts organized
• Save time uploading images and content
• Mark folders as important to organize them based on priority
• Download website media into a single ZIP file
• Make media replacements throughout your website with just a few clicks

Ratings and Reviews

With over 1,200 reviews, Folders has been rated 5 out of 5 stars.

Pricing Model

You can choose between three options if you want to use Folders. These are:

• 1 year of updates and support
• 2 years of updates and support
• Lifetime updates and support

Each option has different plans (Basic, Plus, and Agency). Depending on your choice, prices can range from $49 to over $400 a year.

#4 WooCommerce

This plugin has been specifically designed for those who want to use WordPress for e-commerce purposes. It's considered the king of the industry and can be employed to sell both digital and physical products.

Key Features

• Product addition
• Statistics tracking 
• Real-time notifications
• Order management
• Multiple store management
• Several integrations, including those that specifically target payments, such as PayPal, Google Shopping, Stripe, and Amazon Pay

Benefits of WooCommerce

If you use WooCommerce, you can:

• Access hundreds of available extensions and themes
• Add affiliate or external products
• Use inventory management tools
• Streamline SEO optimization
• Add many payment options
• Save overall costs

Ratings and Reviews

WooCommerce has been rated 4.8 stars out of 5 on WordPress, accumulating over 1,300 customer reviews.

Pricing Model

Although WooCommerce is a free plugin, launching a new store comes with other costs, so you could spend over $100 to cover basic needs. However, this may vary in different scenarios.

#5 Shopify Buy Button

If you're looking for the best WordPress e-commerce plugins, you've probably heard about Shopify Buy Button. This tool helps you create your store in just minutes by allowing you to monetize your existing site.

Key Features

• Sales tracking
• Access to reports
• Order processing
• Uploading product photos
• Order notifications
• Staff management
• Adding and editing products

Benefits of Shopify Buy Button

Explore some of the benefits of Shopify Buy Button below:

• With this plugin, you can turn your existing WordPress website or blog into an e-commerce store.
• This tool comes with multiple customization options.
• You can add unlimited products.
• Shopify Buy Button allows you to add more than one hundred payment gateways.
• You won't need more than a few minutes to start selling.

Ratings and Reviews

This plugin has been rated 3.4 out of 5 stars on Shopify.

Pricing Model

If you want to use Shopify Buy Button, you'll need to pay only $5 a month, but this plugin is included in all Shopify subscription plans.

#6 Easy Digital Downloads

This WordPress e-commerce plugin has been designed to sell digital products on websites. As part of its unique features, it allows you to create customer profiles and discount codes.

Key Features

• Access to sales statistics 
• Customer database
• Updated information on individual sales
• Integrations with Apple Pay, Google Pay, PayPal, Stripe, and others
• Integration with Mailchimp

Benefits of Easy Digital Downloads

Here are some of the benefits of using this plugin:

• Discount code creation
• Customer profile creation
• Shopping cart customization
• Add-ons for different purposes besides selling digital products

Ratings and Reviews

Easy Digital Downloads has been rated 4.7 out of 5 stars on WordPress based on over 500 customer reviews.

Pricing Model

To use this plugin, you must pay between $99.50 and $499.50 per year.

#7 MemberPress

With this plugin, you can accommodate recurring payments on your WordPress site. Plus, this tool is ideal for those who want to add subscriptions, memberships, and similar options.

Key Features

• Paying member management
• Individual landing pages and asset-sharing
• Coupon code creation
• Options for building forums
• Integrations with PayPal, Stripe, Open API, ChatGPT, and others

Benefits of MemberPress

If you use MemberPress, you can enjoy these benefits:

• 14-day money-back guarantee
• Multiple recurring-payment business models available
• Opportunities to engage in subscriber communities through forums

Ratings and Reviews

According to G2, MemberPress has a 4.6-star rating. 

Pricing Model

This plugin is available for $179.50 per year for those who choose the cheapest plan. More expensive options cost up to $500.

Factors to Consider When Choosing the Right WordPress E-commerce Plugin

If you plan to use WordPress e-commerce plugins, it's important to choose the best option. Therefore, you should consider the following factors:

• Functionality
• Support
• Customization options
• Integrations
• Price
• Responsiveness
• SEO benefits
• Updates

Options that include multiple tools, are customizable, and come with integrations related to your business will always be the best. However, you must assess your unique needs and define your budget to choose the ideal one.

Some e-commerce business owners should use SEO-optimized solutions to rank higher on Google, while others can benefit from chat pop-ups to improve their customer service. Define what you need and make a choice accordingly!

Final Thoughts

While there are many WordPress e-commerce plugins out there, and you can have several on your website at the same time, Coupon X is the best option you can choose when considering an online coupon builder. It has amassed excellent reviews from customers and offers unique benefits for those planning to launch their online store.

Do you want to try out this plugin? Click here to get started with Coupon X for WordPress today