5 Ways to Use Coupons to Increase Sales and Grow Your Business

5 Ways to Use Coupons to Increase Sales and Grow Your Business

It takes time and effort to increase sales to your online store. You must implement various strategies, such as SEO, to incentivize buyers; otherwise, your profits will falter. Luckily, coupons are a powerful tool to boost growth and sales. Customers are often more motivated to purchase more frequently (or more at once).

This article will focus on the key points to consider when using coupon plugins. You’ll also understand the power of coupons and how to use them to boost sales. Let’s dive in!

Key Points to Consider

It’s important to understand the difference between coupons and discounts. Ultimately, the discount is the reduction of price for a product or service; it’s only available for a short time. However, coupons are tickets or codes that are redeemed for discounts.

You should also be aware of the types of coupons available. They can be used in many ways, such as to unlock a discount, incentive, or reward. Options include:

It will take time to determine which coupons are more effective for your business. 

shopping with coupons coupon x
Image Source- FreePik

Understanding the Power of Coupons in Marketing

Running an eCommerce business isn’t easy because there are so many things to do. For example, you need to find ways for customers to contact you, adopting live chat and other means of communication. 

However, coupon marketing is an excellent tactic because it provides buyers a reason to visit your store. Likewise, shoppers might spend more while they’re on the site.

You can offer vouchers in-store if you have a physical location and within the eCommerce shop. However, it’s also possible to send codes to your email subscribers. Then, consumers use the coupons to get discounts or free items.

There are many benefits of coupon plugins and implementing a strategy to market yourself through coupons. These include:

5 Ways to Use Coupons to Boost Sales

Coupon marketing is much easier when you use coupon plugins, and Coupon X is ideal for Shopify, Wix, and WordPress sites.

With coupon plugins, you can boost sales in these ways:

1. Discount Secondary Purchases

Most eCommerce store owners target first-time buyers to attract new customers. This can be a good thing, but you don’t want to neglect your existing shoppers because they’ve already chosen to buy from you. Likewise, it’s easier to convert current clients because they’re interested now.

When you offer second-purchase discounts, you can boost retention rates and create customer loyalty.

Understanding your audience will help you determine when and how often to offer coupons to existing customers. This will ensure you encourage repeat buys.

2. Offer Flash Sales

Flash sales are just special offers with a limited time frame to buy. For example, you can hold one on a Friday night from 7 p.m. until midnight. These sales create a fear of missing out feeling for buyers, so they won’t think as hard and might purchase more at once.

Likewise, the discount is only available for a short time. Therefore, it positions your offer as something exclusive. With appropriate advertising, you can grab the user’s attention and boost the hype around your store.

Most online store owners offer high discounts for short periods to attract customers. You’ll need to advertise as much as you can to get the word out!

Image Source- FreePik

3. Create a Loyalty Program

When you learn of your customer’s buying patterns, you can create a loyalty program that fits their needs. It will attract new people, but you will also reward your current fan base. 

Many companies allow users to collect points, which are determined by how much a person spends. Once they reach enough points, they get a free item. 

There are many plugins that can help you do this efficiently. Once you install it, customers can earn points and redeem them for different things. Plus, you’ll get their email addresses and can send messages reminding customers about their balances.

Ultimately, point systems encourage customers to buy more. Plus, people are willing to shop with you instead of going elsewhere! For example, Starbucks users can collect points and get a free drink after reaching a specific number of points.

coupon sample

4. Offer Giveaways

If you’re not sure how coupons might benefit you, consider offering a giveaway. People will sign up, which gives you data you can use. However, you’re only giving a small number of items. It’s important to learn how to run an online giveaway effectively so that you don’t waste time or money.

5. Provide Free Shipping

Free shipping is the top incentive for online purchasers, so it’s an easy way to bring people to your site and have them spend more. Often, people put off buying until they can get free shipping.

Likewise, free shipping can ensure that your customers complete the process and check out. Those extra costs are the top reason for abandoned carts.

It’s easy to create a free shipping coupon with Coupon X. Plus, you can customize it in various ways. For example, you might offer the deal if people spend $100 or more. This incentivizes them to spend more, and you get more revenue.

Amazon Prime is the best example of how free shipping can boost sales. Paying for Prime upfront offers discounts in the future.

Amazon coupon sample coupon x

Advice on Avoiding Common Pitfalls

While you’re focusing on optimizing your site for search engines, you also have to consider marketing tactics. Coupon plugins will help you generate discount codes with ease, but there are still some common pitfalls you should avoid at all costs. These include:

The Importance of Analytics in Tracking and Measuring Success

Using coupon plugins can help you boost sales and improve your marketing efforts. However, you must use analytics to track and measure your success. There are many ways to leverage big data, and it’s important for you to learn about them and utilize the tips.

When you use different codes to correspond to varying channels and deals, you can tell which platforms are giving you more revenue. For example, you might offer a deal with INSTA10 to give 10 percent off a purchase to those on Instagram. Then, you have TWIT10 with the same special but for Twitter users. You will easily tell which one brought in more business.

The goal is to monitor all coupon activity to learn about your campaigns and adjust them accordingly. You might want to consider these KPIs:

Conclusion

Coupon plugins can be great for marketing yourself and creating campaigns that wow the crowd. You learned how important coupons can be in marketing, discovered five ways to use them to boost sales, and got advice on common pitfalls and how to avoid them.

Are you ready to see how coupon marketing can benefit you? Get started with Coupon X today!

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