5 Strategies for Using an Online Coupon Builder for Marketing Campaigns

Online coupons are excellent ways to offer discounts, promotions, and other interesting benefits to your customers. In most cases, the point of these is to encourage a current or potential consumer to purchase on your website.

Creating the perfect coupon isn’t easy, though. You must build something interesting that catches everyone’s attention. If you don’t want to lose too much time, online coupon builders are the way to go.

Coupons are only one out of many lead-generation strategies you can use, so if you’re optimizing your marketing plan to include them, make sure to follow these five strategies!

1 - Target Specific Audiences (Segmentation)

The magic of coupon marketing will only start once you segment your audience. In other words, you must decide who you’re going to target the coupons to.

Thanks to online coupon builders, you can easily create targeted coupons based on:

• Engagement level
• Demographics
• Purchase history
• Device usage
• Behavior
• And more

Even though all types of segmentation are important, you should pay more attention to a few. Demographics, for example, tend to be the most common method to segment an audience. 

When you segment based on demographics, you’ll build your coupons based on a person’s job type, age, income level, and geographic location. Remember, you want to offer something you know your audience can (and want to) afford, so this is a great place to start.

If you want to go deeper than that, consider the user’s behavior and interests. In other words, you’ll investigate what your target audience buys, how often they do it, and why they do it. 

When you want to offer a coupon to someone who makes many small purchases, you will need to change the message to fit them. It won’t work with someone who only makes big, sporadic purchases.

Once you get all that information, you can tailor coupons to specific customers. If you want something for your loyal customers, for example, you can create a coupon that showcases you’re rewarding them for their support.

Many companies also promote seasonal promotions, which are limited and tailored to specific scenarios. 

Personalizing your online coupons based on your audience will help you increase redemption rates, and ultimately, improve customer satisfaction rates.

2 - Go Beyond Discounts (Offer Variety in Incentives)

There are many marketing strategies to help you grow your business. Most of the time, people go for the easiest route, which is offering discounts.

Even though discounts are amazing for generating leads, a lack of variety could cause the opposite effect. 

You must make an attractive offer to your customers all the time. An incentive loses its power when it’s “more of the same.” There are many more options to explore, and here’s where you can get very creative.

People with a considerable marketplace often showcase coupons with free shipping, for example. There’s no doubt that everyone loves free stuff, so why not offer that benefit through coupons?

If there’s something your potential customer wants to buy from your website, adding free shipping will nudge them in the direction you want.

Coupon builders like Coupon X offer different options for those wanting variety. Some of the most popular ones besides free shipping include:

• Early Access: You can set up your coupons to offer early access to a few sales. In other words, the people who use the coupon will get to buy an item with a discount not everyone else has. If you have a very attractive offer to showcase, giving loyal customers “early access” will be the right way to go.

• Bundles: A few people buy one thing only when checking online marketplaces. Usually, customers prefer to add several things to their cart to make their purchases easier. By doing this, they won’t have to pay double the fees, for example. You can use an online coupon builder to create “product bundles.” Use the data from your research and create these bundles based on what your customers tend to buy together. This will make your client much more likely to place their order.

• Loyalty Programs: Loyalty programs have been used for several years, and they’re perfect as a way to encourage people to buy frequently. When you launch a loyalty program, you’ll give your audience a set of “rewards” they can access after doing certain things. The most common rewards offer things like: “Your fifth purchase on our website will come with free shipping.” Of course, you can add other benefits based on what you’re willing to give your audience.

Play around with all the options that your online coupon builder offers, and you’ll surely find the perfect incentive for your target customer.

3 - Integrate with Your Marketing Channels

You may already have other marketing channels besides your website, such as social media, email lists, and more. Not putting all your eggs in the same basket will help you minimize losses and discover more opportunities to earn money.

Did you know you can implement coupons in your other marketing channels? You can, for example, send coupon codes to your email list. This ensures your subscribers are receiving the latest offers right in their inbox.

Unfortunately, it’s not always easy to integrate a coupon with the rest of your marketing channels. This is why you should look for a builder that allows you to seamlessly integrate everything.

Once you get adaptable coupons, you can share them differently depending on the case. If you have a social media platform, for example, you can use the builder to make an engaging post that showcases the coupon. Those working with website popups can also implement coupons so that they show up in strategic places and moments.

You can even integrate your coupons with offline marketing channels. If you’re one of those who loves printing ads, you can easily use the builder to make the coupon fit these materials.

Coupon builders like Coupon X have excellent tracking capabilities, which you can use to measure how effective your promotional efforts are. If something isn’t working, you can quickly fix it and try again. The data also helps you determine whether it’s worth it to keep investing in certain marketing channels.

4 - Experiment and Track for Continual Improvement

All coupon codes come with pros and cons, so it’s possible that your first plan may not work out. 

Even though a failed marketing strategy can be discouraging, it’s not the end of the world. You have many more chances of implementing online coupons into your website. 

Experimenting is the key to achieving the perfect marketing strategy, so use all the tools at your disposal to track:

• Conversion rates
• Redemption rates
• Customer behavior

All of these will help you craft an interesting coupon for your target audience to see. Marketing is all about interpreting data and learning from it, so use it in your favor.

If you want to take things one step further, consider using A/B testing. It allows you to compare different versions of a web page to discover which one performs better.

This will help you optimize coupon design, the type of offer, and the distribution channels you should include.

5 - Create FOMO for the Discounts

FOMO (also known as the “Fear of Missing Out”) holds plenty of convincing power. Usually, limited-time offers are more appealing since customers (especially younger ones) feel anxious about missing certain offers on things they want to buy.

If you want to attract customers with limited-time deals, you can use your coupon builder to make the design more attractive. Remember, if the pop-up doesn’t look good or isn’t SEO-friendly, people won’t notice or pay attention to it.

Conclusion

Online coupon builders are an excellent way to drive sales, increase brand recognition, and more. These strategies can’t be missing from your next marketing campaign.

Of course, you’ll still be exposed to a few challenges like customers forgetting they have a coupon code or not finding a product they like. Thankfully, you can solve these by implementing all the strategies mentioned above.

If you’re ready to start building effective and engaging coupons for your websites, get started with Coupon X today. It offers a suite of tools that’ll help you increase sales and grow your business.